Hook up with "nostalgia marketing".
24 Mar 2021E-marketer identifies a new trend in these corona times: nostalgia marketing. In times of zoom meetings and online life, people long for the "normal" life before the pandemic. Nostalgia was a phenomenon that also reared its head right after "9/11" and during the crisis of the 1930s in the last century, according to E-marketer.
In this age of zooming and the one and a half meter society, people are increasingly looking for authenticity and 'real' experiences. People are again in for products they can literally touch: the 'analog revolution' is underway. In this retro trend, promotional products such as LPs, polaroid cameras, pen & paper, notebooks and photo books, old (video) games etc. are booming, according to E-marketer.
Pre-corona pleasure
Clients can respond to this with product media. This does not mean that (young) consumers are abandoning the high-tech of today. On the contrary, E-marketer also states that modern technology enables a return to pre-corona fun and entertainment.
Do you think this is a good idea? Contact us and we will be happy to advise you on which product media you can use.