EU Commission: 'Greenwashing grows fast'

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Environmental Claims
Together with consumer organizations in several countries, the EU Commission has taken a close look at greenwashing activities performed by webshops and investigated 344 questionable environmental claims on labels, according to a report in eppi magazine. In 37% of the cases, this involved vague and general wording such as "conscious" and "environmentally friendly" to give the impression that they were products without negative impact on the environment. But in more than half of the cases, the companies did not provide sufficient information to consumers to assess the accuracy of their claims.

Label Scam
The commission says that in 42% of the cases, the claims are unjustified or misleading, and therefore unfair trade practices have occurred. The commission wants to take action against this so-called label scam, and take stricter measures in subsequent legislation. The EU commission investigated online stores in various industries such as clothing, cosmetics and household appliances. The promotional products sector was not mentioned, but we would not be surprised if the EU starts tackling fake claims in our industry as well.