BeGlobal takes storage and fulfillment in-house

BeGlobal works for more and more large clients. This is the reason why the storage of product media and fulfillment is no longer done externally, but in-house. If you manage everything yourself, you can respond quickly and effectively to the specific needs of your clients.

In a few weeks, BeGlobal will be opening its own warehouse with over 750 pallet spaces, close to the BeGlobal premises in Waddinxveen. Fulfillment will then also take place from within our own offices. "Working with external companies specialized in fulfillment also has disadvantages for a company like ours. After all, external fulfillment companies have many clients like BeGlobal. You can't just turn things around if we think it's necessary; they're obviously not equipped for that. Many fulfillment companies have standard ongoing processes, for example, the handling of consumer webshops. But as BeGlobal, we often have custom-made orders, increasingly personalized shipments and, often a part of the European processing. If you have everything under your own control, you can respond quickly and well to the specific needs of your customers. As a supplier of product media, you don't usually have a straightforward order picking process, but rather different orders with different working methods, and each order often requires its own handling," says André Noordwijk (BeGlobal).

Direct contact
To keep the new operation running smoothly, BeGlobal recently hired its own logistics manager, Jeroen de Wit. "He is our direct point of contact and can walk straight into our warehouse, so to speak, to check things out or get involved in the process as needed. That works faster and significantly reduces the chance of errors." De Wit previously worked at Zegro, a wholesaler for the hospitality industry in Rotterdam.

EU Commission: 'Greenwashing grows fast'

Early last year, we predicted that greenwashing would be the snare of 2020. 'You can talk everything green', we said. And no you can see the results: the EU Commission has established that quite a few online shops are guilty of greenwashing and that this phenomenon is indeed on the rise. We speak of a 'green' label scam that must be stopped.

Firstly: Rest assured that our sustainable product media are truly sustainable and eco-friendly. We don't do "fake eco". We have certificates proving that BeGlobal operates responsibly and sustainably, and requires the same from their manufacturers and other suppliers in the global product media industry.

Environmental Claims
Together with consumer organizations in several countries, the EU Commission has taken a close look at greenwashing activities performed by webshops and investigated 344 questionable environmental claims on labels, according to a report in eppi magazine. In 37% of the cases, this involved vague and general wording such as "conscious" and "environmentally friendly" to give the impression that they were products without negative impact on the environment. But in more than half of the cases, the companies did not provide sufficient information to consumers to assess the accuracy of their claims.

Label Scam
The commission says that in 42% of the cases, the claims are unjustified or misleading, and therefore unfair trade practices have occurred. The commission wants to take action against this so-called label scam, and take stricter measures in subsequent legislation. The EU commission investigated online stores in various industries such as clothing, cosmetics and household appliances. The promotional products sector was not mentioned, but we would not be surprised if the EU starts tackling fake claims in our industry as well.

Unique: Carbon tracking tool

At BeGlobal, we want our 'footprint' to be as small and sustainable as possible. One activity that we are developing in this context, and in which BeGlobal is unique, is the 'carbon tracking' tool. This enables us to calculate very accurately how much CO2 (carbon) is used in the production and logistics involved in product media. With this tool we can give our clients a good insight into which items are less harmful to the environment and offer compensation for the CO2.

We are developing the 'carbon tracking' tool as a member of the IPPAG, an unparalleled international network of product media suppliers. IPPAG has 33 members with a combined turnover of 335 million euros. IPPAG uses this purchasing power not only to negotiate the best deals with manufacturers, but also to improve factories, especially when it comes to the (social) conditions in the factories. The IPPAG board chooses one product media supplier per country as its member; BeGlobal is thus the only Dutch member of IPPAG.

Questioning the future
A motto of IPPAG is 'IPPAG and its members are questioning the future: what we produce, where we produce it and how we produce it: but also and fundamentally: why we produce it... The key drive of purpose for durable promotional marketing...'
It is expected that we can start using the 'carbon tracking' tool in the second half of this year.

Hook up with "nostalgia marketing".

A few years ago, when digital gadgets (from usb sticks, wearables like smartwatches and fitness trackers, to "witty" home accessories) were booming as product media, the retro trend was also on the rise as a counter-reaction. We see that nostalgic trend reemerging in this corona era.

E-marketer identifies a new trend in these corona times: nostalgia marketing. In times of zoom meetings and online life, people long for the "normal" life before the pandemic. Nostalgia was a phenomenon that also reared its head right after "9/11" and during the crisis of the 1930s in the last century, according to E-marketer.
In this age of zooming and the one and a half meter society, people are increasingly looking for authenticity and 'real' experiences. People are again in for products they can literally touch: the 'analog revolution' is underway. In this retro trend, promotional products such as LPs, polaroid cameras, pen & paper, notebooks and photo books, old (video) games etc. are booming, according to E-marketer.

Pre-corona pleasure
Clients can respond to this with product media. This does not mean that (young) consumers are abandoning the high-tech of today. On the contrary, E-marketer also states that modern technology enables a return to pre-corona fun and entertainment.
Do you think this is a good idea? Contact us and we will be happy to advise you on which product media you can use.